top of page
Objectives
One of the many characteristics that separate the small business manager from the large publicly traded corporation is the objectives....
Strategy May Be Overrated
Many books on small business start with the development of the strategic plan. A quick perusal of small business books emphasizes...
The Importance of the Timing of Cash Flows*
I recently read a wonderful brief written by a marketing professor for his marketing students. The reason for writing the brief was that...
Customer Empathy
Business is about people selling goods and service to other people. All people-to-people interactions, and especially business...
Embracing the Small Business Difference
Small business finance is very different from publicly traded corporation finance. Furthermore, the difference is much more than just the...
Resilience and Adaptability
The small business manager needs resilience and adaptability more than anything. If business was formulaic, then we would all be...
Paradigm Squared
COVID has made paradigm shifters out of all of us. We have had to rethink how we do business, and, unfortunately for some, rethink...
bottom of page